Photo credits: SCIARC.edu

Iddris Sandu (pictured) emerged as a constructural technophile that reformed the conjunction between recreation and tech. 

Sandu learned computer coding when he was only 13 years old. He referred his expertise on behalf of some of the largest technological corporations on Earth. Google, Instagram, Facebook, and Twitter are just a few of them. When Sandu reached his high school years, he got a tribute letter from Barack Obama; the 44th President of the United States of America.

Sandu also invented the world’s first smart technological skillset for a retail store. This was at the Marathon Store, which was owned by the famous late hip hop artist, Nipsey Hussle. Sandu organized the art design for a record cover on behalf of musician, Kanye West. The young phenom has also given a TedTalk and designed a state-of-the-art meter for parking in Inglewood, California.

Sandu’s new quest involves shortening a big gap that divides the technology trade and people from neighborhoods of color. He wants to deliver innovative devices that do not have conventional styles and usage models. 

Sandu conducted an exclusive interview with the Document Journal in February 2019. As he spoke to the media source, the youthful, tech-savvy businessman elaborated on his agenda, which involves delivering artificial intelligence (AI) to the households of average citizens.

The interview’s transcript partially reads as follows:

Sam Weir, DJ—I know you work in the fashion world a lot. I find the intersection of fashion and technology interesting, and the future of it exciting to watch. How do you approach that intersection? 

Iddris Sandu—For me, it’s like I apply a Spike Jonze outlook. Basically, in his films and videos, the technology almost disappears and becomes one. I do that with my integration of technology and fashion—making it work in a way that is seamless and not forced. Something that encourages the user to simply do something, not to feel forced, to do it but because it seems right. For example, opening a door—it doesn’t have to say push on it for us to know to push. These things are innate to us, so creating that same level of seamlessness with fashion and technology integration is my approach. 

Sam—In the past, many have attempted to combine fashion with new innovations, but it can feel a bit gimmicky. 

Iddris—What makes products gimmicky is not the application of the technology but more so how it’s applied, and usually, it is applied without authentic storytelling. Look at what I did with Nipsey Hussle and augmented reality. It was the way that we were able to create authentic storytelling, and basically release an album through these pieces of clothing, that made it different. The culture already had a strong sense of connection with it. I took that strong sense of connection with the authentic story and then used technology as a layer on top of it. That’s why it worked so well and Diddy and Jay-Z got hip to it.

Read the rest of Iddris Sandu’s interview by visiting here.