Mona Scott-Young is one of cable television’s most sought after executives. She is the CEO of multi-media entertainment company Monami Entertainment, which is best known for creating and producing VH1’s most popular docu-franchise Love & Hip Hop.
Mona herself created the original franchise of Love & Hip Hop: New York, which premiered in 2011. It’s remarkable success has resulted in several spin-offs based in Atlanta, Hollywood, and Miami. Averaging about 5.5 million viewers per episode, the franchise series is reportedly worth an estimated $100 million.
A rival of Real Housewives, the series follows the personal lives of former and current hip-hop stars. Artists that have appeared on the show with their families include Cardi B., Waka Flocka, Remy Ma, Papoose, Cam’ron, Soulja Boy, Ray J, Lil Scrappy, Joe Budden, and more.
How she did it
51-year old Mona says her secret is in the power of branding. According to USA Today, “Since the inception of her career, her drive has been to showcase the fullness of women in an entertainment industry that seldom shows them as multi-dimensional, powerful people.” She also never deviates from the purpose — the “why” — of her projects.
In addition, she emphasizes consistency. She feels that regularly putting good content out gives her higher credibility with her audience. After building credibility, the influence will come. And that is certainly true because nearly every hip-hop star wants to be on her show, especially those who are not as hot as they once were in their music careers.
Not just a TV exec
Mona does more than just produce hit television series. She also is in the music industry. In fact, USA Today reports that she has “an incredible track record in rap and hip-hop entertainment”. In the early 90’s and 2000’s, she co-founded Violater Entertainment and Violator Records, which successfully managed the careers of Busta Rhymes, Missy Elliot, LL Cool J, and more.
Most recently, Mona has authored a book entitled Blurred Lines, which was co-authored by New York Times best-selling author Courtney Parker. In addition, she owns a line of jewelry called “MPower Rings”, a clothing collection, and a fruit-infused wine beverage.
Source: article via blackbusiness.org