By Victor Trammell
Photo credits: NAJ JAMAÏ
Diapers are an absolute must when it comes to baby necessities. Nevertheless, 1 in 31 American households cannot manage to purchase an adequate amount of diapers to maintain their baby’s care. . In response to this tragic circumstance, Kimberly-Clark’s North American Huggies brand has partnered with fashion designer, KNC Beauty founder, and mother, Kristen Noel Crawley (pictured), to develop a limited-edition collection of daring t-shirts. This campaign’s goal is to generate money, which will help parents and families at or below the U.S. poverty level.
For National Diaper Need Awareness Week (2022) (September 24-October 2), Huggies is encouraging consumers to #TakeBacktheTshirt by buying merchandise at takebackthetshirt.com. Huggies will provide one hundred percent of the proceeds from the sale of each T-shirt (excluding shipping costs) to the National Diaper Bank Network to help low-income parents and families buy diapers to their infants.
“As a mother, I know no parent should have to stress about how to afford diapers for their baby. Working with a brand like Huggies who is so invested in helping to end diaper need is so important and I hope my limited-edition T-shirts inspire others to help do the same,” Crawley said, according to an official statement sent to me by a business rep of hers from Kimberly-Clark.
Black mothers, in particular, are among those who will benefit from Crawley’s campaign of charity – alongside Kimberly-Clark’s well-established corporate existence. This large company’s honorable efforts showcase its value system, which is built on exercising social responsibility. Many of Black America’s women come from similarly underserved communities in the U.S. Members of their race are systemically marginalized every single day. Crawley is a financially strong advocate of all women of color.
However, she stood up exclusively for her fellow black women in an online campaign of her own. In her crusade of racial justice, she exposed her former white business ally (Kim Kardashian) for ripping off black women in the fashion, beauty, and cultural industries, as per a September 2021 report published by OK Magazine.
“Black women are always the blueprint, and don’t you forget it,” Crawley wrote in 2021 via Instagram to expose Kardashian for stealing the intellectual property of black models to help alter heavily-marketed images of herself and Megan Fox.
To support Crawley’s newly-orchestrated campaign of charity, which she is engaging in alongside the Kimberly-Clark Corporation, visit here.